Search results for " Eigenform"

showing 2 items of 2 documents

Decoding the XXI Century’s Marketing Shift: An Agency Theory Framework

2016

Since the beginning of the XXI century, marketing theory has moved through a series of epistemological shifts from modern positivism to postmodern constructivism. This has resulted in a series of changes to the main concepts of “traditional” marketing such as: market, product, customer, and value. These shifts can be better viewed under a social cybernetics approach such as agency theory. This is because there is now a view that the linear concept of value creation needs to give way to the more complex process of value cocreation, where value is created collectively. Agency theory is one approach that is able to shed light on how customers and providers are able to recursively create collec…

Information Systems and ManagementComputer Networks and CommunicationsPrincipal–agent problemvalue cocreationlcsh:TA168eigenformValue cocreationConstructivism (philosophy of education)lcsh:Technology (General)0502 economics and businessCyberneticsMarketing theoryagency theoryproductSociologyMarketingmarket05 social sciencesPostmodernismlcsh:Systems engineeringControl and Systems EngineeringcustomerModeling and Simulationlcsh:T1-995050211 marketingvalue cocreation; agency theory; market; customer; product; eigenform; marketing theorySettore SECS-P/08 - Economia E Gestione Delle ImpresePositivismmarketing theory050203 business & managementSoftwareDecoding methodsSystems
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Cybernetics of Value Co-creation

2014

The paradigm shift from value creation to value "co-creation" calls for a deeper grasp of organizational learning in marketing theory. This paper adopts a cybernetic view of the process of value co-creation to shed light on its relevant aspects and to supply a framework to implement operations and strategies to foster this process. Can cybernetics help to better understand the process of value co-creation? Can the Viable System Model (Beer, 1979) be a sound approach to shape a more effective value co-creation process able to achieve higher satisfaction and value? In this theoretical paper we will show how cybernetic can be effectively used to give a positive answer to both questions above

Value Co-creation Viable Systems Model Cybernetics Eigenform Requisite VarietySettore SECS-P/08 - Economia E Gestione Delle Imprese
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